Spritz
When the product is new, education is the conversion strategy.
2024
Year
Ecommerce
Discipline
Shopify
Stack
Deployed
Status
Spritz sells a product most shoppers haven't used before, so the storefront has to teach before it can sell. We built an experience where product education and the path to purchase run in parallel — conversion rose 38%, and 45% of visitors now engage the on-site assistant.
+38%
Conversion rate
45%
Of visitors engage the assistant
Problem & Solution
Real Problems Met With Practical Solutions
Problem
First-time visitors needed explanation; returning customers needed speed. Most sites pick one audience and lose the other.
Solution
We layered the experience: instant clarity up top for shoppers ready to buy, deeper product storytelling for those still deciding, and an AI assistant to answer the questions in between — all without adding friction to checkout.
- → Ecommerce design
- → Content hierarchy
- → Conversion optimization
- → Interactive feature integration
- 0138% higher conversion rate
- 0245% of visitors engage the AI assistant
- 03First-time buyers convert without leaving to research
- 04Returning customers check out in fewer steps
Next project
SEKEM & ISISNow open for work
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