SEKEM & ISIS
A mission-driven brand with a huge catalog — made simple to shop.
2023
Year
Ecommerce
Discipline
Shopify
Stack
Deployed
Status
SEKEM is one of Egypt's most recognized organic brands, with a catalog spanning food, textiles, and wellness across two brand lines. We brought that breadth into a single storefront where the sustainability story builds trust instead of getting in the way of shopping.
2
Brands, one storefront
Full
Catalog restructure
Problem & Solution
Real Problems Met With Practical Solutions
Problem
A broad catalog and a purpose-led brand pull in opposite directions: too much mission and the site reads like a foundation, too much commerce and the values that differentiate the brand disappear.
Solution
We restructured the catalog around how customers actually shop, then wove the brand story into the journey — provenance on product pages, values at decision points — so the mission works as a trust signal exactly where purchases happen.
- → Information architecture
- → Catalog UX
- → Brand storytelling
- → Storefront implementation
- 01Two brand lines unified in one coherent storefront
- 02Catalog navigation rebuilt around shopper behavior
- 03Brand values placed where they drive purchase confidence
- 04Clearer path from discovery to checkout
Next project
ManasahNow open for work
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