Project 09Muscle Seeds

Muscle Seeds

A storefront built around how people actually shop.

TBA

Year

Ecommerce

Discipline

TBA

Stack

Unlisted

Status

Overview

Muscle Seeds sells into a category where buyers compare closely before committing. We built a storefront that puts the information behind that decision within reach on the product page, rather than scattered across the site.

Problem & Solution

0913

Real Problems Met With Practical Solutions

Problem

Supplement buyers research before they buy — ingredients, dosage, comparisons. When that information sits away from the product page, they leave to find it and often do not return.

Solution

We restructured the product page so the detail a buyer needs is on it, and rebuilt navigation around the way the range is actually browsed rather than the way it is catalogued internally.

Services

→ Ecommerce design
→ Product page optimization
→ Conversion design
→ Frontend development

Outcomes

01Product information consolidated onto the page where the decision happens
02Navigation rebuilt around how the range is browsed
03A checkout path with fewer steps to leave at
04A storefront the team can extend without redesigning

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