Desire
Editorial luxury that actually converts — a 45% lift without sacrificing the brand.
2025
Year
Fashion Ecommerce
Discipline
Shopify
Stack
Deployed
Status
Desire had a strong aesthetic but a storefront that made customers work to buy. We rebuilt the shopping experience so the editorial brand and the purchase path reinforce each other — the result was a 45% higher conversion rate and 2.8x deeper engagement per session.
+45%
Conversion rate
2.8x
Session engagement
Problem & Solution
Real Problems Met With Practical Solutions
Problem
Luxury ecommerce usually forces a trade-off: immersive brand experiences that bury the product, or conversion-optimized layouts that feel like a discount store. Desire needed both — elevated and effortless.
Solution
We led with full-bleed editorial imagery, then made every step after it ruthlessly simple: tighter category structure, faster product discovery, and a purchase flow stripped to essentials. The brand does the seducing; the interface stays out of the way.
- → Creative direction
- → Ecommerce UX
- → Product page optimization
- → Frontend implementation
- 0145% higher conversion rate post-launch
- 022.8x increase in session engagement
- 03Faster path from landing to product page
- 04A storefront that reads premium and shops easy
Next project
DblshotNow open for work
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